Origem Capsule Collection
Origem Capsule Collection for Amorim Wise
"Origem captures the essence of the colours from the Montado, the fragile and important ecosystem where cork has its origins. The greens and oranges are the background tones of this landscape, that slowly changes its hues each harvesting season. The collection transports different colour elements of this landscape to our everyday life, adding a touch of nature to our homes and offices."
This was an holistic creative direction project, where we were involved in every aspect of design, product development and communication.
A colour palette taken from nature. Where cork has its origin.
Comprising 8 new colours for flooring and 2 new colours for wall
coverings, Origem takes its orange and green tones from nature, adding bright yellow and grey as contrasting elements.
We believe the best way to achieve a good commitment between design and production is to follow the innovation project with constant factory visits.
In the collection's brochure we included a visual explanation of how the cork is harvested, from the forest to the cork boards.